Basically, EA has turned $60 games into the equivalent of the MMO cash-cows you see spread across mobile devices and PC.And finally, for those who do get caught a third time, EA Sports will hit them with a permanent FIFA 15 Coins Online ban. That doesn’t mean for just FIFA 15 either, but the entire FIFA franchise moving forward.Well, when you implement those kind of microtransactions into games it doesn't take long for botters and gold sellers to find a way to game the system and create a bustling gray market to profit as an in-between operating venue, providing players with a service for a publisher's game.EA Sports also advised players against coin buying and selling, warning users that they’ve already banned hundreds of thousands of “FIFA 14” accounts for the in-game violation.
Even promoting coin selling/buying will receive this punishment. So hopefully whatever system EA Sports is using will be robust enough to avoid any false positives.But, since it’s such a popular portion of the FIFA infrastructure, EA Sports would rather not do away with FIFA 15 Ultimate Team Coins. So, instead they’ve tightened security and login measures, and instituted these harsher punishments to hopefully scare potential scammers away. We’ll see if it works when FIFA 15 releases next month.They claim to have banned “hundreds of thousands” of accounts in FIFA 14 over these matters, and suggest that they “are making security and Transfer Market health a top priority in FIFA 15 Ultimate Team.”